Constellation Brands, predicts that alcohol sales will continue to decline through 2026. This trend is attributed to the growing acceptance and normalization of cannabis use across the U.S., coupled with rising consumer awareness that even moderate alcohol consumption poses health risks.

Meanwhile, the legal landscape is shifting: Ohio Governor DeWine has temporarily banned the sale of intoxicating hemp products for 90 days. This ban aims to halt the unregulated sale of products—many of which are packaged to appeal to children—while lawmakers develop comprehensive regulations for the state's intoxicating hemp industry.